Education
Ph.D. in Economics, Goethe University Frankfurt (GSEFM), 2022-Present
M.Sc. in Quantitative Economics, Goethe University Frankfurt (GSEFM), 2022-Present
M.Sc. in Economics, University of Mannheim, 2022
B.B.A. in Business Economics, City University of Hong Kong, 2020
B.A. in Economics, National Taiwan University, 2020
Conference Presentations
2024
WISE (Workshop on Information Systems and Economics), Bangkok, Thailand
SCECR (Statistical Challenges in E-Commerce Research), Lisbon, Portugal
DPE (Digital Platform Ecosystems) Forum, Passau, Germany
EMAC (European Marketing Academy Annual Conference), Bucharest, Romania
Teaching
Goethe University Frankfurt
Type: Master’s Level, Seminar, Co-teach with Hon. Prof. Martin Schmidberger
Period: Summer 2025
This seminar focuses on “predictive modeling” as a challenge in Marketing. Using a real-life dataset, we will forecast and predict customers’ purchase behavior and derive models that help optimize the efficiency of marketing campaigns. We will present both the process of data mining and the most relevant machine learning algorithms to predict customer (buying) behavior.
Type: Bachelor’s Level, Seminar, Co-teach with Prof. Bernd Skiera
Period: Summer 2025
This seminar equips students with a comprehensive understanding of generative AI and its applications in marketing. Students will engage in reading academic papers, discussing AI models, and applying generative AI in practical business scenarios.
Type: Master’s Level, Seminar, Co-teach with Prof. Bernd Skiera
Period: Winter 2024
This seminar explores the transformative impact of generative AI technologies on marketing. Students will gain an understanding of the underlying AI models and their applications in marketing. We tailor the seminar for students eager to harness the power of AI to drive innovation in marketing, with insights and strategies that can be applied to other business fields as well.
Type: Bachelor’s Level (x8) & Master’s Level (x1), Co-supervise with Prof. Bernd Skiera
Period: Winter 2024, Summer 2024